Marketing fundamentals refer to the core principles and strategies that businesses use to attract, engage, and retain customers. These basics are essential for building a successful marketing strategy and ensuring long-term growth. The main marketing fundamentals include:

1. **Target Market**: Identifying and understanding the group of people who are most likely to buy your product or service.

2. **Branding**: Creating a unique identity for your business that resonates with your target audience.

3. **Product/Service**: Ensuring your offering meets the needs or solves problems for your target market.

4. **Pricing Strategy**: Setting a price that reflects the value of your product while staying competitive.

5. **Promotion**: Determining how to communicate with potential customers, including advertising, sales promotions, and public relations.

6. **Place (Distribution)**: Deciding where and how your product or service will be sold (e.g., online, in stores, or both).

7. **Customer Relationships**: Building strong, long-term relationships with customers through engagement and exceptional service.

8. **Measurement & Analytics**: Using data to track the effectiveness of marketing campaigns and making data-driven decisions.

**Thryv** is a business management software designed to help small businesses with a wide range of marketing tasks. It helps by:

1. **Customer Relationship Management (CRM)**: Thryv provides tools to manage customer interactions, making it easier to build and nurture relationships.

2. **Marketing Automation**: It helps automate email marketing, social media posts, and other promotional activities to save time and stay consistent.

3. **Website Builder**: Thryv offers website creation tools that help businesses establish an online presence and optimize for conversions.

4. **Online Booking**: Thryv simplifies appointment scheduling, which is vital for service-based businesses.

5. **Reputation Management**: It helps businesses monitor online reviews and manage their reputation, ensuring that they maintain a positive public image.

6. **Analytics & Reporting**: Thryv provides insights into the performance of your marketing efforts, allowing you to make data-driven decisions.

By combining these tools, Thryv helps small businesses implement and track effective marketing strategies, leading to growth and increased customer engagement.