Executive Summary
ShareSmallBiz.com is designed to be a community-driven platform that supports small business owners. By bringing together relevant resources, marketing tools, and networking opportunities,
the site aims to simplify the process of starting and growing a business. This plan outlines our core objectives, target audience, revenue streams, and go-to-market strategies.
Company Overview
Mission: To equip entrepreneurs with user-friendly tools, expert insights, and a supportive community that helps them succeed in a competitive marketplace.
Legal Structure: ShareSmallBiz is registered as a Limited Liability Company (LLC), providing flexibility, reduced risk, and straightforward management.
Location: Primarily an online platform, with virtual teams located across key regions to provide support and maintain operations.
Market Analysis
Small businesses represent a large and rapidly evolving market segment. In the United States alone, small businesses account for over 99% of all firms. Despite their significance, many small businesses struggle with marketing, networking, and leveraging digital tools. ShareSmallBiz.com aims to address these challenges by:
Providing a central hub for educational content, networking events, and best practices.
Partnering with experts in areas like finance, marketing, and software development to offer accessible, real-world insights.
Leveraging data to match users with relevant tools, courses, and community forums that address their specific needs.
Products & Services
Online Directory & Profile Pages
A searchable database where small business owners can showcase their products and services, encouraging discovery and collaboration.
Educational Resources & Webinars
Regularly updated blog posts, guides, and live webinars covering topics like marketing strategies, finance management, and tech adoption.
Community Forums & Networking Events
Discussion boards and virtual meetups that foster peer-to-peer networking, knowledge sharing, and collaborative problem-solving.-
Premium Mentorship & Consulting
Paid access to specialized support, including one-on-one sessions with industry experts and advanced digital marketing tools.
Marketing & Sales Strategy
- Content Marketing: Publish high-quality blog posts, case studies, and success stories to attract organic traffic and establish ShareSmallBiz.com as an authority.
- Email Marketing: Develop targeted email campaigns for registered users, promoting new features, upcoming events, and partner offers.
- Social Media Outreach: Engage with small business communities on platforms such as LinkedIn, Facebook, and Instagram. Highlight user stories and facilitate online discussions.
- Influencer Partnerships & Referrals: Collaborate with established entrepreneurs, industry experts, and influencers who can endorse the platform to a broader audience.
- Paid Advertising: Utilize PPC campaigns on Google Ads and social networks to drive immediate traffic and convert leads into active users.
- Revenue Streams: ShareSmallBiz.com will monetize through premium memberships, consulting fees, sponsored listings, and targeted advertising.
Organizational Structure
Led by a small executive team, ShareSmallBiz.com leverages a network of remote professionals for content development, technical support, and community engagement. Key roles include:
CEO / Founder: Responsible for overall vision, strategic direction, and high-level partnerships.
CTO / Founder: Maintains platform architecture, manages product roadmaps, and ensures a secure, scalable environment.
Marketing & Community Manager: Curates content, executes marketing campaigns, and fosters user engagement.
Support & Operations Team: Offers technical assistance, handles daily inquiries, and keeps the platform running smoothly.
Implementation Timeline
Below is a general schedule for platform enhancements and outreach:
- Q1: Official launch of ShareSmallBiz.com, initial blog posts, social media engagement, and basic webinar offerings.
- Q2: Launch directory of small businesses, introduce premium membership packages, and host first major virtual event.
- Q3: Expand partnerships with influencers and industry experts, roll out additional educational content.
- Q4: Evaluate user feedback, refine platform features, scale up marketing campaigns to drive further growth.
References & Resources
Conclusion
With a clear mission, well-defined audience, and strategic roadmap, ShareSmallBiz.com is poised to become a central resource for small business owners. By fostering a community of collaboration and equipping entrepreneurs with the tools they need to thrive, the platform aims to promote sustainable growth for all who join.
Photo by Kelly Sikkema on Unsplash